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🍵 7-Eleven Japan — Matcha Azuki Frappé now nationwide 🏪 Lawson × Ippodo ceremonial matcha onigiri — from June 27 🇬🇧 Cha Cha Matcha opens London flagship in Covent Garden 🇫🇷 Pierre Hermé Matcha Ispahan — sold out in 24 hours 🌿 Summer kakigori season officially open — our top 5 spots → ✈️ Narita T2 Matcha Corridor — 8 brands, tax-free 🇯🇵 Uji Harvest 2026 — early reports show exceptional first-flush yield 🍵 Starbucks Japan launches Ceremonial Grade Matcha Latte 🍵 7-Eleven Japan — Matcha Azuki Frappé now nationwide 🏪 Lawson × Ippodo ceremonial matcha onigiri — from June 27 🇬🇧 Cha Cha Matcha opens London flagship in Covent Garden 🇫🇷 Pierre Hermé Matcha Ispahan — sold out in 24 hours 🌿 Summer kakigori season officially open — our top 5 spots → ✈️ Narita T2 Matcha Corridor — 8 brands, tax-free 🇯🇵 Uji Harvest 2026 — early reports show exceptional first-flush yield 🍵 Starbucks Japan launches Ceremonial Grade Matcha Latte
Matcha Intelligence · Global Coverage

The world's
matcha news,
curated daily

From Uji tea fields to New York cafés — we track every drop, every trend, and every perfect bowl across the globe.

Latest Stories →
2.4K+
Stories Published
48+
Countries Covered
320+
Verified Spots
Know Your Matcha

The Grade Guide

Deep Dive →
Grade 1 · Ceremonial
👑
Ceremonial
The finest grade, made from the youngest leaves. Deep umami, no bitterness. Best drunk pure with hot water.
First-harvest tencha
Vivid jade color
Stone-ground only
¥2,000–8,000 / 30g
Grade 2 · Premium
Premium
Second harvest, richer and slightly more robust. Excellent for lattes and light cooking.
Second-harvest tencha
Bright green color
Light sweetness
¥800–2,000 / 30g
Grade 3 · Culinary
🍳
Culinary
Designed to hold up in recipes. Strong, slightly bitter — perfect for baking and blending.
Later harvest
Bolder flavor
Heat-stable
¥300–800 / 30g
Grade 4 · Everyday
Everyday
Accessible and approachable. Great for convenience-store products and high-volume drinks.
Blended sources
Mild flavor
Widely available
Under ¥300 / 30g
Culture

Matcha × The World

All Culture →
🎨
Art & Design
How Matcha Green Became the Pantone Colour of the Decade
From fashion runways to interior design, the particular shade of ceremonial jade is reshaping global aesthetics in ways tea farmers never imagined.
🎵
Music & Pop Culture
Matcha Cafés as Creative Hubs: Why Musicians Are Recording Here
The L-theanine–caffeine combination that makes matcha unique is attracting a new kind of creative professional — one who works best in the calm focus it provides.
🏋️
Wellness
Olympic Athletes Are Switching From Coffee to Matcha — Here's Why
Performance nutritionists at three national teams have quietly shifted pre-competition protocols to include ceremonial grade matcha. The science, explained.
Harvest & Season

Matcha Calendar 2026

Winter
Jan – Feb
Aged matcha season
Hatsucha ceremonies
Spring
March – April
Shading begins (kabuse)
Sakura matcha drops
First Harvest
May – June ← Now
Ichibancha flush
Peak ceremonial grade
New season releases
Summer
July – August
Kakigori season
Iced matcha trends
Second Harvest
September
Nibancha flush
Culinary grade peak
Autumn
Oct – Nov
Harvest festivals
Warm matcha drinks
Holiday
December
Gift-tin season
Matcha sweets peak
Year-Round
All Seasons
Convenience store drops
Global café openings
Coming Soon

Matcha Passport

Track every café you visit, every bowl you drink, every region you explore. Build your personal matcha journey — one stamp at a time.

🗺️
Check in to matcha spots around the world and earn regional stamps
🏅
Unlock badges for milestones — first koicha, 10 countries, 100 cafés
📤
Share your passport card on Instagram, X, or anywhere
· Launching late 2026
Be first to know when it drops. No spam, ever.
Explorer
Yuki Tanaka
Member since 2026
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Latest

News Feed

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Market
Matcha Export Revenue Hits Record ¥32 Billion — Uji Leads Global Demand
Japan's Ministry of Agriculture confirms that matcha exports surpassed all previous records in fiscal 2025, driven by surging demand from the US, Europe, and Southeast Asia.
June 24, 2026·4 min read
🔬
Research
New Study Links Daily Matcha Consumption to 23% Reduction in Cortisol Levels
A peer-reviewed study from Kyoto University followed 1,200 participants over 18 months, finding significant stress-reduction markers in daily matcha drinkers.
June 23, 2026·5 min read
🧊
Recipe
The Perfect Ceremonial Cold Brew: A Temperature-by-Temperature Guide
Cold brewing preserves delicate umami notes that hot water destroys. Our step-by-step guide covers water temperature, ratios, and resting time for peak flavor.
June 22, 2026·3 min read
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Spots
Tokyo's 10 Best Matcha Cafés in 2026 — Our Definitive Ranking
From the old-school purity of Nakamura Tokichi in Asakusa to the avant-garde experimental bowls at Saen, we visited every contender so you don't have to.
June 21, 2026·8 min read
🌐
World
Why Seoul is Becoming the Second Capital of Matcha Culture
Seoul's café scene has quietly developed a matcha obsession that rivals Tokyo — with its own distinctive twists on preparation and presentation.
June 20, 2026·4 min read
Worldwide

Global Scene

All Spots →
🇯🇵
Japan
142 spots
🔥 Peak Season
🇺🇸
USA
58 spots
↑ Growing Fast
🇰🇷
South Korea
34 spots
↑ Trending
🇬🇧
UK
22 spots
↑ New Openings
🇦🇺
Australia
19 spots
↑ Growing
🇫🇷
France
15 spots
🔥 Buzzing
🇹🇼
Taiwan
27 spots
↑ Established
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Germany
11 spots
↑ Emerging
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Canada
17 spots
↑ Growing
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38 more countries
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