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Matcha Intelligence · Global Coverage

The world's
matcha news,
curated daily

From Uji tea fields to New York cafés — we track every drop, every trend, and every perfect bowl across the globe.

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Know Your Matcha

The Grade Guide

Deep Dive →
Grade 1 · Ceremonial
👑
Ceremonial
The finest grade, made from the youngest leaves. Deep umami, no bitterness. Best drunk pure with hot water.
First-harvest tencha
Vivid jade color
Stone-ground only
¥2,000–8,000 / 30g
Grade 2 · Premium
⭐
Premium
Second harvest, richer and slightly more robust. Excellent for lattes and light cooking.
Second-harvest tencha
Bright green color
Light sweetness
¥800–2,000 / 30g
Grade 3 · Culinary
🍳
Culinary
Designed to hold up in recipes. Strong, slightly bitter — perfect for baking and blending.
Later harvest
Bolder flavor
Heat-stable
¥300–800 / 30g
Grade 4 · Everyday
☕
Everyday
Accessible and approachable. Great for convenience-store products and high-volume drinks.
Blended sources
Mild flavor
Widely available
Under ¥300 / 30g
Harvest & Season

Matcha Calendar 2026

Winter
Jan – Feb
Aged matcha season
Hatsucha ceremonies
Spring
March – April
Shading begins (kabuse)
Sakura matcha drops
First Harvest
May – June ← Now
Ichibancha flush
Peak ceremonial grade
New season releases
Summer
July – August
Kakigori season
Iced matcha trends
Second Harvest
September
Nibancha flush
Culinary grade peak
Autumn
Oct – Nov
Harvest festivals
Warm matcha drinks
Holiday
December
Gift-tin season
Matcha sweets peak
Year-Round
All Seasons
Convenience store drops
Global café openings
Coming Soon

Matcha Passport

Track every café you visit, every bowl you drink, every region you explore. Build your personal matcha journey — one stamp at a time.

🗺️
Check in to matcha spots around the world and earn regional stamps
🏅
Unlock badges for milestones — first koicha, 10 countries, 100 cafés
📤
Share your passport card on Instagram, X, or anywhere
· Launching late 2026
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