Cha Cha Matcha Opens London Flagship in Covent Garden — A Full Review
The New York-born matcha chain brings the ceremonial-grade bowl to London, in a space designed to feel like a Tokyo tearoom filtered through Brooklyn.
Step through the sliding door of Cha Cha Matcha's first European flagship and the noise of the piazza falls away, replaced by the soft hiss of a chasen and the clean, grassy scent of freshly sifted tencha.
The Space
Designer Ryu Nakamura has worked with Covent Garden's Georgian bones rather than against them: exposed brickwork meets Japanese hinoki wood panels and shoji-screen dividers. The result feels like a considered collision — London architecture and Japanese restraint occupying the same room.
The Matcha
The menu is structured around four preparation styles — bowl (koicha and usucha), cold brew, milk-based, and a seasonal series. All ceremonial-grade offerings use single-origin Uji tencha from Marukyu Koyamaen.
"We don't want to be a curiosity. We want to be the place Londoners go when they want the real thing."
Verdict
London's matcha scene has lacked a flagship-standard venue. Cha Cha Matcha Covent Garden fills that gap convincingly. Worth the detour.